Purium
Purium and Organic by Nature Inc. (2015 - Present)
iEcho Arts has been a dedicated partner to Purium and Organic by Nature Inc. since 2015, delivering exceptional media production, branding support, and event execution to enhance the company’s reach, impact, and revenue. Our relationship began with a personal passion for their organic superfood products and evolved into a multi-faceted collaboration that significantly contributed to the company's growth and transformation.
Initial Engagement and Early Contributions
Began using Purium’s organic superfood products in 2015, experiencing remarkable improvements in health and vitality, inspiring a deeper connection to the brand.
Produced live regional events in Hawaii and Los Angeles, managing A/V audio-visual needs and logistics to ensure high-quality experiences for attendees.
Executive Media Development Team (2016–Present)
Hired in 2016 as the Executive Media Development team to elevate Purium’s brand presence through professional photography, documentary filmmaking, and highlight video editing.
Produced and managed a minimum of 8 live events yearly, including:
Regional events across the United States and Hawaii.
National conventions hosting 500–2,000 attendees.
Exclusive incentive trips for the company’s top earners.
Commercial Media and Rebranding Contributions
Created compelling short-form advertising content (30–90 seconds) for product launches and distributor social media reels.
Played a pivotal role in Purium’s rebranding, transitioning the company from “The 10-Day Celebrity Cleanse” to “The Complete Lifestyle Transformation Company.”
Shifted brand focus from weight loss to the connection between food quality and life quality.
Reinforced the new brand ethos through creative, engaging content and strategic messaging.
Supported the creation of an influential distribution network of 80,000+ customers and distributors, contributing to a significant increase in company revenue.
Innovative Event Solutions
Produced and engineered Purium’s annual national conventions, delivering hybrid live and simulcast events to expand audience engagement and increase revenue streams:
Created a ticketed live-streaming event for virtual attendees, generating additional income to offset the high costs of in-person gatherings.
Delivered seamless technical execution, professional media capture, and post-event highlight reels to enhance the event’s lasting impact.
Strategic Value Add
Helped Purium optimize its event investment by introducing scalable live-streaming solutions, professional media production, and branding strategies that saved costs and amplified reach.
Supported company-wide growth by aligning media content with the brand's mission, values, and evolving market goals.
Impact and Legacy
Through our partnership with Purium and Organic by Nature Inc., iEcho Arts has provided transformative media production, strategic branding support, and innovative event solutions. We’ve been instrumental in helping the company reimagine its identity, grow its customer and distributor network, and enhance its profitability, solidifying iEcho Arts as a trusted partner in their ongoing success.
