Hawaii Volcanic
Hawaii Volcanic – Brand Launch and Visual Media Production
Deliverables: Commercial advertisements, investor pitch video, highlight reels, product photo shoots.
Project Overview:
iEcho Arts was honored to partner with Hawaii Volcanic, an eco-conscious brand with a mission to "Hydrate Humanity," for the launch of their product line and brand identity. As a brand rooted in sustainability and the spirit of Hawaii, Hawaii Volcanic required impactful and visually compelling media to establish its presence, secure funding, and build a foundation for growth beyond the Hawaiian Islands.
Execution and Deliverables
The collaboration spanned several phases, ensuring that Hawaii Volcanic's vision and message were brought to life through high-quality media production. Key components of the project included:
Filming and Photography:
Conducted on-location filming across multiple iconic Hawaiian locations, showcasing the natural beauty and purity of the brand’s origins.
Delivered professional product photo shoots, capturing the essence of Hawaii Volcanic’s eco-friendly packaging and sustainable ethos.
Highlight Reels and Advertisements:
Produced several cinematic highlight reels and short-form commercial advertisements (90 seconds to 3 minutes) to promote the brand’s mission, products, and values.
Crafted visually stunning content that resonated with target audiences, conveying the brand’s commitment to hydration, sustainability, and giving back to the planet.
Investor Pitch Video:
Created a feature-length investor pitch video, blending stunning visuals, brand messaging, and a clear business strategy to attract and secure funding.
The video played a pivotal role in successfully securing the seed funding necessary for Hawaii Volcanic to expand its operations and distribute its products globally.
Branding Identity and Strategic Support
iEcho Arts played a key role in defining and reinforcing Hawaii Volcanic’s brand identity through visual media production:
Mission Alignment: Highlighted the brand’s dedication to sustainability, eco-conscious practices, and giving back to the environment.
Visual Storytelling: Captured the purity and vitality of Hawaii’s volcanic water sources, creating an emotional connection between the product and its Hawaiian roots.
Market Differentiation: Developed media content that set Hawaii Volcanic apart in the highly competitive bottled water industry, emphasizing its unique message and values.
Impact
Secured Seed Funding: The investor pitch video was instrumental in helping Hawaii Volcanic secure the funding needed to bring their vision to life and expand distribution beyond Hawaii’s shores. Hawaii Volcanic has successfully raised over $10M to date.
Enhanced Brand Visibility: The highlight reels and commercial advertisements introduced the brand to audiences worldwide, establishing a strong foundation for growth and customer engagement.
Reinforced Mission: The visual media created by iEcho Arts underscored Hawaii Volcanic’s mission to “Hydrate Humanity” while emphasizing its sustainable and eco-conscious practices.
Legacy
The partnership between iEcho Arts and Hawaii Volcanic showcased the power of creative media to inspire, connect, and drive success. Through strategic storytelling, cinematic visuals, and a deep understanding of the brand’s values, iEcho Arts helped Hawaii Volcanic establish a strong identity and secure the resources needed to execute its vision. This collaboration remains a testament to the impact of exceptional visual media production in launching and growing purpose-driven brands.
