ANMP
ANMP – The Association for Network Marketing Professionals
Deliverables: Multi-day live stream production, pre-recorded video editing, event branding assets.
Project Overview:
iEcho Arts partnered with ANMP to produce and live-stream their annual national convention during a pivotal time when live events were transitioning to virtual platforms due to the COVID-19 pandemic. The sold-out event, typically attended by 5,000 in-person attendees in Dallas, Texas, was reimagined as an intensive 3-day live-streamed experience. The convention featured over 80 of the most prestigious speakers and trainers in the network marketing industry, delivering valuable insights and training to thousands of ticket holders worldwide.
Execution and Planning
This high-profile event required meticulous preparation, advanced technical expertise, and seamless execution. Key aspects included:
Pre-Recorded Media Preparation:
Procured, edited, and optimized over 80 pre-recorded speaker videos, addressing challenges such as lighting inconsistencies, audio complexities, and formatting issues.
Enhanced video quality to ensure every speaker’s content aligned with the professional standard expected for the event.
Live Event Production:
Produced and broadcast over 22 hours of live-streamed content across three days via the ANMP Facebook Group page.
Managed a hybrid setup of pre-recorded media, live hosting, and real-time transitions, maintaining audience engagement throughout the event.
Overcame platform constraints and connectivity challenges to deliver a smooth and high-quality streaming experience.
Event Branding and Design:
Designed and implemented custom title cards, lower thirds, logo animations, transitions, and music overlays to enhance the professional presentation of the live stream.
Created a cohesive and visually appealing brand identity for the event, ensuring consistent aesthetics across all media.
Technical Innovation:
Facilitated remote hosting for Garrett and Sylvia McGrath, enabling them to connect seamlessly to iEcho Arts’ broadcast software from their location.
Adapted to the technical constraints of the Facebook platform, troubleshooting and resolving glitches caused by platform limitations.
Impact
Global Reach: The multi-day live stream reached thousands of registered attendees, delivering critical tools and training from industry leaders to network marketing professionals around the world.
Professional Excellence: iEcho Arts delivered a flawless production despite the challenges of coordinating remote broadcasts and managing multi-platform streaming.
Industry Advancement: The convention provided attendees with valuable insights from top trainers and income earners, empowering them to elevate their careers and grow within the industry.
Event Highlights
Hosted by Garrett and Sylvia McGrath, with iEcho Arts managing the full production remotely from Hawaii, despite a 3:00 AM call time.
Featured a distinguished lineup of over 80 speakers, including renowned industry leaders.
Delivered over 22 hours of live-streamed content, blending pre-recorded videos with live hosting and interactive elements.
Legacy
The ANMP convention showcased iEcho Arts’ ability to transition large-scale live events to virtual platforms while maintaining professionalism, engagement, and technical excellence. The success of this event underscored iEcho Arts’ expertise in producing high-profile, multi-day live streams and delivering exceptional results under challenging circumstances.
