The Mel K Show
iEcho Arts had the privilege of partnering with The Mel K Show to provide comprehensive multimedia production, content creation, and platform development. Our collaboration delivered exceptional results, driving significant audience growth, affiliate revenue, and community engagement. Below are the highlights of our deliverables and achievements:
Media Production and Content Creation
Produced and live-engineered two weekly live shows, We the People Live and Live from Planet Chaos, simulcast across platforms such as Rumble, X (formerly Twitter), and others.
Created and executed commercial video production, developing 30–90 second clips to drive affiliate partnership revenue and enhance audience engagement.
Designed and launched updated branding materials, including a new show opener and a sizzle reel for the Americans Anonymous book launch in collaboration with the publisher.
Audience Growth and Social Media Success
Grew Instagram followers from 1,300 to over 71,000, creating impactful social media reels that garnered over 5 million views on Instagram alone.
Expanded Rumble followers from 30,000 to over 188,000, positioning the show as a leading voice on the platform.
Generated over 2.6 million live views for new weekly live stream platforms, We the People LIVE Q&A and Live from Planet Chaos.
Community and Membership Development
Built a paid membership platform, growing the community to over 2,500 members and establishing an engaged subscriber base.
Boosted website opt-ins, achieving over 80,000 email subscribers through strategic funnel design and integrated digital campaigns.
Revenue and Platform Optimization
Generated significant residual income from brand partnerships through affiliate interviews and commercial video advertising.
Sourced and managed a web development team to successfully rebrand and launch The Mel K Show 2.0, now hosted at themelkshow.com.
Identified new income streams and streamlined operational efficiencies, enabling sustainable growth for the client’s digital presence.
Impact
Through this partnership, iEcho Arts played a pivotal role in scaling The Mel K Show's audience, revenue, and influence. Our strategic production and marketing efforts helped transform the brand into a thriving media platform, achieving measurable success across multiple channels.
